Big Food companies including Coca-Cola, General Mills, Kellogg Company, Kraft Foods, PepsiCo and Unilever have with the assistance of The Keystone Center developed The Smart Choices Program in a partnership with some academicians, health and research organizations and retailers. This is their new checkmark logo.

Take a look at the qualifying criteria and share what you think of them by adding a comment below. Is the intention to avoid tougher regulation like a mandatory traffic light system? Is The Smart Choice Program a first step in quietly accepting that GDA-labeling is actually confusing and misleading to consumers? What do you think of the new nutritional criteria?

See also Marion Nestle’s blog on this topic, and Camillas comments or my second post on this topic.