{"id":1006,"date":"2009-03-10T21:18:17","date_gmt":"2009-03-10T21:18:17","guid":{"rendered":"http:\/\/morten.me\/?p=1006"},"modified":"2015-10-17T08:41:34","modified_gmt":"2015-10-17T06:41:34","slug":"segmentation-of-overweight-americans-and-social-marketing","status":"publish","type":"post","link":"http:\/\/morten.me\/?p=1006","title":{"rendered":"Segmentation of overweight Americans and social marketing"},"content":{"rendered":"<p>Cluster analysis was used to identify five segments of consumers: Highest Risk (19%); At Risk (22%); Right Behavior\/Wrong Results (33%); Getting Best Results (13%); and Doing OK (12%). 99% of those in the Highest Risk cluster were overweight; members watched the most television and exercised the least. 55% of those in the At Risk cluster were overweight; members logged the most computer time and almost half rarely or never read food labels. 66% of those in the Right Behavior\/Wrong Results cluster were overweight; Members reported eating a low percentage of fast food meals (8%) compared to other groups but a higher percentage of other restaurant meals (15%). Less than 6% of those in the Getting Best Results cluster were overweight; every member read food labels and 75% of members&#8217; meals were &#8220;made from scratch.&#8221; Only 18% of those in the Doing OK cluster were overweight; members watched the least television and reported eating 78% of their meals &#8220;made from scratch.&#8221;<\/p>\n<p><a href=\"http:\/\/www.ijbnpa.org\/content\/6\/1\/13\" target=_blank>Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cluster analysis was used to identify five segments of consumers: Highest Risk (19%); At Risk (22%); Right Behavior\/Wrong Results (33%); Getting Best Results (13%); and Doing OK (12%). 99% of those in the Highest Risk cluster were overweight; members watched the most television and exercised the least. 55% of those in the At Risk cluster [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/posts\/1006"}],"collection":[{"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/morten.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1006"}],"version-history":[{"count":1,"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/posts\/1006\/revisions"}],"predecessor-version":[{"id":4566,"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/posts\/1006\/revisions\/4566"}],"wp:attachment":[{"href":"http:\/\/morten.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/morten.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1006"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/morten.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}