{"id":1580,"date":"2008-11-13T14:52:47","date_gmt":"2008-11-13T14:52:47","guid":{"rendered":"http:\/\/morten.me\/?p=1580"},"modified":"2015-10-17T08:43:01","modified_gmt":"2015-10-17T06:43:01","slug":"change4life","status":"publish","type":"post","link":"http:\/\/morten.me\/?p=1580","title":{"rendered":"Change4Life"},"content":{"rendered":"<p>The government&#8217;s \u00c2\u00a3275m marketing push to tackle obesity will see Tesco and Asda cut prices on healthy food, ITV launch a national health campaign and Pepsi use its stars in fitness ads. Set to launch in January, the Change4Life campaign includes \u00c2\u00a375m of government marketing and a pledge of \u00c2\u00a3200m in services and ad space from a coalition of 33 companies.<\/p>\n<p><a href=\"http:\/\/www.guardian.co.uk\/media\/2008\/nov\/11\/advertising-marketingandpr\" target=_blank>Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The government&#8217;s \u00c2\u00a3275m marketing push to tackle obesity will see Tesco and Asda cut prices on healthy food, ITV launch a national health campaign and Pepsi use its stars in fitness ads. Set to launch in January, the Change4Life campaign includes \u00c2\u00a375m of government marketing and a pledge of \u00c2\u00a3200m in services and ad space [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,13],"tags":[],"_links":{"self":[{"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/posts\/1580"}],"collection":[{"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/morten.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1580"}],"version-history":[{"count":1,"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/posts\/1580\/revisions"}],"predecessor-version":[{"id":5076,"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/posts\/1580\/revisions\/5076"}],"wp:attachment":[{"href":"http:\/\/morten.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/morten.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1580"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/morten.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}