{"id":2053,"date":"2008-08-25T10:42:44","date_gmt":"2008-08-25T10:42:44","guid":{"rendered":"http:\/\/morten.me\/?p=2053"},"modified":"2015-10-17T08:44:35","modified_gmt":"2015-10-17T06:44:35","slug":"sara-lee-wants-a-bigger-slice","status":"publish","type":"post","link":"http:\/\/morten.me\/?p=2053","title":{"rendered":"Sara Lee wants a bigger slice"},"content":{"rendered":"<p>Sara Lee has built the nation&#8217;s best-selling brand, but are struggling to make profit. They came up with one of the biggest innovations in the bread world in recent years: Soft &#038; Smooth. A bread with 30 percent whole grains, it&#8217;s aimed at providing more nutrition than white bread but with white-bread texture. Soft &#038; Smooth has become Sara Lee&#8217;s best-selling bread line, and has prompted competitors to offer their own whole-grain hybrids. read more in the Chicago Tribune.<\/p>\n<p><a href=\"http:\/\/www.chicagotribune.com\/business\/chi-mon-sara-lee-bread-aug25,0,949918.story\" target=\"_blank\" class=\"broken_link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sara Lee has built the nation&#8217;s best-selling brand, but are struggling to make profit. They came up with one of the biggest innovations in the bread world in recent years: Soft &#038; Smooth. A bread with 30 percent whole grains, it&#8217;s aimed at providing more nutrition than white bread but with white-bread texture. Soft &#038; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"_links":{"self":[{"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/posts\/2053"}],"collection":[{"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/morten.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2053"}],"version-history":[{"count":1,"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/posts\/2053\/revisions"}],"predecessor-version":[{"id":5464,"href":"http:\/\/morten.me\/index.php?rest_route=\/wp\/v2\/posts\/2053\/revisions\/5464"}],"wp:attachment":[{"href":"http:\/\/morten.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/morten.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2053"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/morten.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}