Malcolm is the gifted author behind Bink, Outliers and The Tipping Point. This lecture was recorded on video in 2004. Enjoy his analysis of food technology and how to work with consumers.
Archive for category Food marketing
The Strategic Alliance of the Prevention Institute has produced a working definition of a healthful food. In this report healthful food is defined by three principles: Healthful food should be (1) wholesome, (2) produced in ways that are good for people, animals, and natural resources, and (3) available, accessible, and affordable. This definition will make food labeling like GDA and nutrient profiling unnessesary. ‘Wholesome’ says this document, means foods that are minimally processed, full of naturally occurring nutrients, produced without added hormones or antibiotics, and processed without artificial colors, flavors, or unnecessary preservatives.
The Food Standards Agency Board in the UK agreed its advice to Ministers on the Agency’s nutrient profiling (NP) model. The Board agreed that the model was working effectively. In particular it concluded that the protein cap, which prevents foods containing high levels of fat, salt or sugar being classed as ‘healthier’ by the model by virtue of their protein ontent, should be retained.
Coca-Cola in Autralia ran this advert on October 11th 2008.
Coke claimed that it was a “myth” that Coke made children fat or caused their teeth to rot using celebrity endorsements.
And they soon after gave wrong data regarding Cokes content of caffeine.
The powerful Australian Competition and Consumer Commission on Thursday ordered Coke to correct its claims.
Coke agreed to make corrective advertizing. See the corrective advertizing here.
The company for a period of 3 years, will also ensure that it will not make the claims that:
- that consumption of Coca-Cola cannot contribute to weight gain unless that claim can be substantiated;
- that consumption of Coca-Cola cannot contribute to tooth decay or that tooth decay is declining globally, unless the particular claim made can be substantiated;
- that 250ml of the Coca-Cola Product bearing the brand name “Diet Coca-Cola” contains only one half of the amount of caffeine as that contained in a cup of tea, without further qualification, unless that claim can be substantiated.
This case was commented in an editorial of The Lancet. And Watchdog orders Coca-Cola to correct ‘teeth-rotting myth’ advert in The Telegraph and Food industry ‘denying links to health problems’ says The Lancet. And the official ruling from ACCC
Kelly Brownell of the Yale Rudd Center and Tom Friedan of the New York City Health Department wrote this paper about taxes on sodas – a sensible a way to get people to consume less of them in the April 30 issue of the New England Journal of Medicine.
On May 20th The Times ran a great article to followup on Kelly and Toms article. Please notice the graphs which will be useful in any presentation on public health nutrition. Enjoy!
Research from Loyola Marymount University in Los Angeles suggests women believe men find excessive drinking sexually attractive and appealing, but it appears this is a giant misperception. College women, listen up: You don’t need to drink to excess to impress college men.
Fructose commonly used in fruit juices, soft drinks and snack foods, has been blamed for contributing to rising obesity and type 2 diabetes in teenagers. A new US study published in March found that fructose increased appetite. Found naturally in fruit, the sugar is used to sweeten foods and drinks. A team from John Hopkins University in Baltimore said high consumption of fructose was potentially more dangerous than other forms of sugar such as glucose because of the way it affected the brain.
Junk food advertising on school campuses can undermine schools’ work to promote health and wellness among students. A new fact sheet that explains how school districts can develop an advertising policy that promotes health has been developed.
sugar-sweetened beverages are significantly associated with weight loss. Cutting out just 1 serving daily was associated with a weight loss of 0.49 kg at 6 months and 0.65 kg at 18 months. Researchers examined how changes in beverage consumption over 18 months affected the weight of 810 adults who participated in a behavior intervention study. And they concluded that their study supports policy recommendations and public health efforts to reduce intakes of liquid calories, particularly from sugar-sweetened beverages, in the general population.
Alcopops are sweet drinks made to taste like cola or lemonade. Typically, alcopops contain 5 to 8 % alcohol. They controbute to underage drinking and should carry warning labels, say many American adults who took part in a new national survey.