Cluster analysis was used to identify five segments of consumers: Highest Risk (19%); At Risk (22%); Right Behavior/Wrong Results (33%); Getting Best Results (13%); and Doing OK (12%). 99% of those in the Highest Risk cluster were overweight; members watched the most television and exercised the least. 55% of those in the At Risk cluster were overweight; members logged the most computer time and almost half rarely or never read food labels. 66% of those in the Right Behavior/Wrong Results cluster were overweight; Members reported eating a low percentage of fast food meals (8%) compared to other groups but a higher percentage of other restaurant meals (15%). Less than 6% of those in the Getting Best Results cluster were overweight; every member read food labels and 75% of members’ meals were “made from scratch.” Only 18% of those in the Doing OK cluster were overweight; members watched the least television and reported eating 78% of their meals “made from scratch.”