Results from over 100 separate studies reporting over 1000 distinct statistical estimates are remarkably consistent, and show without doubt that alcohol taxes and prices affect drinking,” said Alexander C. Wagenaar, Ph.D., a professor of epidemiology and health policy research at the University of Florida College of Medicine, and the senior author of the study. “When prices go down, people drink more, and when prices go up, people drink less.” Pubmed: http://www.ncbi.nlm.nih.gov/pubmed/19149812?dopt=Abstract