The UK National Foundation for Educational Research studied the impact of PhunkyFoods in 18 primary schools across the country between November 2007 and September 2008. The findings include: 1) Parents and teachers saw improvements in the knowledge, awareness, attitudes and behaviour towards exercise and healthy eating. 2) More than half of children said they ate more healthily as a result. 3) More than half of children demonstrated that they had improved their understanding of why healthy eating was important. 4) The number of pupils who could provide a sophisticated response about what ‘balance’ meant to them in diet doubled after the project.