General Mills researchers looked at data from 2379 girls age 9 to 10. They compared cereal breakfast eaters vs noncereal breakfast eaters. eating cereal for breakfast appeared to facilitate milk consumption (leading to increased calcium intake) and to displace fats/sweets, quick breads, soda, and meat/eggs as breakfast foods. Eating cereal at breakfast was associated with increased consumption of fiber and carbohydrates and decreased consumption of fats throughout the day. Also greater physical activity was also associated with cereal breakfast. In conclusion, cereal consumption as part of a healthy lifestyle may play a role in maintaining adequate nutrient intake and physical activity among girls.