Food marketers can tout ‘real fruit,’ ‘whole grain’ and ‘cardioprotective’ on labels all they want. What matters is that smart eaters seek out nutrition boxes and ingredient lists before scarfing down that bag of nachos. With nutrition top of mind for most Canadians, it seems food marketers will go to any length to convince shoppers their products are healthy. Chances are you’ve seen the claims: “made with whole grains,” “contains real fruit,” “boosts immunity,” even “cardioprotective” or “strengthen your body’s natural defences”, “burn calories” or even “cleanse and restore”. Many food labels do point to information that can help you follow a healthy diet. But some are downright misleading. Lets get rid of them. A fed examples are mentioned.