While obesity has escalated in adults, it has gone up much faster in kids. Over the past four decades, US obesity rates have soared among all age groups’”jumping over fourfold, 400 percent’”among kids ages 6 to 11. Turning the tide against obesity is one of the top things we can do to improve the health and health outcomes of millions of Americans. We are at a critical juncture with this epidemic. If we act now, we can begin to reverse the tide of increasing weight and diminishing health or we can wait until we’ve lost an entire generation of children. Read more in this new report aming at shaping the public’s understanding of public health and framing the issue of childhood obesity repeatedly and forcefully.