The whole-grain oatmeal is a new healthy menu item served hot in a cardboard to-go bowl. For $2.45, buyers also get to pick two of three mixes for the oatmeal: dried fruit, nuts or brown sugar. Executives expect the instant oatmeal to be the most popular new item. It will roll out with the promotional tag line: Make Morning Good Again. Schultz says they “cracked the code” on oatmeal, and its aroma does not detract from the coffee aroma in stores.