british retailing: a commitment to healthThe British Retail Consortium (BRC) just published a substantial catalogue of evidence from its major food retailing members. It shows they are responding to customer demand in the UK’s highly competitive grocery market and delivering healthier choices, food information and actual change in what customers buy – more comprehensively than legislation ever could.

From reducing salt, fat and sugar to portion size options, promotions and on-pack labelling, BRC members are enabling healthier choices which are being taken up by customers.

What we’re seeing is responsible retailers enthusiastically putting their resources and reputations firmly behind making their contribution to healthier diets.

The report covers a string of current food-retailing issues including: Labelling, Reformulation and Portion sizes.

Increasing consumption of healthy foods is really happening.  One step that has made a real difference has been running price promotions on fruit and vegetables and the introduction of ranges of highly nutritious but lower cosmetic quality produce.

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