According to The International Food Information Council, these are the top 3 “challenges” consumers face with the nutrition panel:
1. Misleading serving size.
2. Consumers do not consider their consumption of foods and beverages in the context of their daily intake. This is also true, as 63% of consumers do not know what their daily calorie intake should be. Do you know yours?
3. Consumers do not realize information to help them interpret daily context exists on nutrition panels.

The recommendations are:
1. Clarify serving size.
2. Call attention to daily intake.
3. Increase trustworthiness.

Hemi from fooducate also mentions the top 4 influences on a purchase decision as:
1. Taste
2. Price
3. Healthfulness
4. Convenience

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