The U.S. Department of Agriculture is inviting companies in the food industry to Partner with MyPyramid. Both food companies and consumer electronic companies have the chance to step up to provide new opportunities for families to connect to good nutrition and activity where they work, play and where they purchase and prepare food.
View this video below for a quick introduction visit http://www.mypyramid.gov/Challenge/
For companies a downloadable Action Kit has been developed. On June 10 this year the U.S. Department of Agriculture will host a media event to kick start this new initiative. And in January 2009 the first annual symposia will be organized.
This also includes the possibility to use MyPyramid as front-of-pack food labeling. More info can be found here.