In June 2006 Nordic ministers signed the Nordic Plan of Action on better health and quality of life through diet and physical activity. It’s a plan with mesurable and binding targets for 2011 and 2021.
On page 18 in the Nordic Actionplan the following statement on regulating marketing of unhealthy foods to children can be found:
“The advertising and marketing of less healthy foods affect
children’s and youth’s consumption of and attitudes towards
foods and should therefore be restricted. The Nordic
countries will hold the EU Commission to its ultimatum
to industry on stopping all advertising and marketing of
unhealthy food directed at children, and will together demand
EU legislation if the current practices are not brought
to an end through self-regulation”.
Find the Nordic Plan of Action on better health and quality of life through diet and physical activity here.