Belinda Morley, Kathy Chapman, Kaye Mehta, Lesley King, Boyd Swinburn and Melanie Wakefield published the article ‘Parental awareness and attitudes about food advertising to children on Australian television’ in AUSTRALIAN AND NEW ZEALAND JOURNAL OF PUBLIC HEALTH (2008 Aug;32(4):341-7).

Please find below the well considered 9 questions to parents that they used:

  1. To what extent, if at all, are you concerned about the advertising of unhealthy food products at times when children watch television (TV)?
  2. To what extent, if at all, are you concerned about the use of popular personalities or characters to promote unhealthy foods to children?
  3. To what extent, if at all, are you concerned about food advertising that promotes free toys or gifts with products?
  4. To what extent, if at all, are you concerned about the amount of TV advertising of unhealthy food at times when children watch TV?
  5. Regulations are currently in place dealing with TV advertising to children. Did you know that these sorts of regulations existed?
  6. Do you agree or disagree that the government should introduce stronger restrictions on food advertising at times when children watch television?
  7. At the moment action is only taken against breaches of the advertising regulations when people make a formal complaint. Would you support or oppose the system being changed so that action is taken against breaches any time they occur?
  8. Please tell me whether you support or oppose a ban on advertising of unhealthy foods at times when children watch TV
  9. Please tell me whether you support or oppose a ban on all food advertising at times when children watch TV

Find the abstract on Pubmed here