Not surprisingly, companies like Atlanta-headquartered Coca-Cola Co. are sour on the potential of anew tax on sugar sweetened softdrinks to pay for President Barack Obama’s proposed overhaul of the nation’s health care system.

The defence strategy is one of rethoric: Coke refers to American Beverage Association to answer for them. So the Beverage Association started working by calling the proposed tax a “sin” tax. Clever move!. And they continue not adressing the obesity facts but only the rethoric: “It’s an over-reach when government uses the tax code to tell people what to eat and drink,” said Kevin Keane who is senior vice president of the American Beverage Association.

See Soda Makers Hope Tax Plan Goes Flat in Beverage World.