Anecdotal feedback from shoppers indicates that on/off program is having the most influence on purchases in the juice, cereal and soup categories. A more formal measurement of the impact of the new labeling on sales and basket sizes is under way.
Anecdotal feedback from shoppers indicates that on/off program is having the most influence on purchases in the juice, cereal and soup categories. A more formal measurement of the impact of the new labeling on sales and basket sizes is under way.
This entry was posted on March 21, 2009, 5:48 am and is filed under Food labeling. You can follow any responses to this entry through RSS 2.0. Both comments and pings are currently closed.
Arclite theme by digitalnature | powered by WordPress