Anecdotal feedback from shoppers indicates that on/off program is having the most influence on purchases in the juice, cereal and soup categories. A more formal measurement of the impact of the new labeling on sales and basket sizes is under way.
Archive for category Food labeling
The CIAA has responded to criticisms levelled at its GDA nutrition labelling system by a campaign from Denmark, emphasising points including the tool’s neutral, science basis, and work towards setting portion sizes.
This leaves time for reflection, mobilizing other countries AND finding better solutions.
Jess Halliday, editor of foodnavigator.com, wrote this piece on the new campaign against GDA.
In a cross-over study, 59 participants were randomly assigned to receive either 100 kcal packs or standard size packages of snacks for one week. After a minimum of a one week washout period, participants received the other form of the snack for a further week. Snack consumption was recorded by participants in a diary. According to the results, participants consumed an average of 186.9 fewer grams of snacks per week when receiving 100 kcal snack packs compared to standard size packages of snacks.
The Which? consumer magasin in the UK just published a highly interessting 36 page report called “Hungry for Change?”. It’s about their healthy eating campaign, the demands they set out to government and industry and the progress that been made. Enjoy reading.
Sainsbury, Asda and Waitrose, the Co-Op and Marks and Spencer have all opted for the Food Standard Agency-approved traffic-light label.
Store are looking to make nutritional information more user-friendly. Read more here: http://www2.ljworld.com/news/2009/feb/18/grocery-store-uses-special-labels-help-customers-e/?city_local
The survey of Irish consumers’ use and understanding of nutrition labels, carried out by Sarah Keogh, an independent consultant dietician, showed that 61 per cent of males and 40 per cent of females never read the nutrition label before purchase.
Three different three food quality scores for ranking foods are compared. Fruits and vegetables are substantially more nutrient-dense than items from other food groups. There is an imperative need for a simple, consistent method to guide consumers in making healthier food choices.