Archive for category Food marketing

Can the private sector improve public health?

Policy interventions to encourage healthy eating in European member states have included prohibitions on advertising certain foods to children, promotion of fruit and vegetable consumption, nutrition labelling, dialogue with the food industry to improve food product composition, regulation of school meals and public sector canteens to ensure healthy food offerings. To date, these have not been systematically evaluated.

It is becoming increasingly apparent that there is a clear rationale for further government involvement in food choice. Obesity, driven partly by food choice, now accounts for between 5 and 7% of total health care costs in the EU. In addition to its contribution via obesity, poor dietary quality directly contributes to a range of preventable diseases that raise health care costs.” Obesity has been estimated to cost the EU some €70 billion annually through health care costs and lost productivity.

The new 3 year 2.5 million euros European research project, EATWELL, led by the University of Reading, will, for the first time, catalogue these interventions, evaluating what has worked well and why. It will investigate how the public sector can effectively market promising dietary interventions to the population, and what attitudinal barriers may be faced in implementation in the range of countries.

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I changed my blog

Dear subscriber,

I just wanted to let you know that I over the past weekend made some major changes to my email and  RSS news feeds. From now on all stories are made as posts on my blog at morten.me.  Searching and navigating my blog is now much easier. Hope you will enjoy it. Each heading will take you to my blog and from there you can click on ‘Read me” for access to the original information.

Sorry that many old stories will be repeat posted in feeds and mails today. We will soon be back to normal.

All the best
Morten

Soda Makers Hope Tax Plan Goes Flat

Not surprisingly, companies like Atlanta-headquartered Coca-Cola Co. are sour on the potential of anew tax on sugar sweetened softdrinks to pay for President Barack Obama’s proposed overhaul of the nation’s health care system.

The defence strategy is one of rethoric: Coke refers to American Beverage Association to answer for them. So the Beverage Association started working by calling the proposed tax a “sin” tax. Clever move!. And they continue not adressing the obesity facts but only the rethoric: “It’s an over-reach when government uses the tax code to tell people what to eat and drink,” said Kevin Keane who is senior vice president of the American Beverage Association.

See Soda Makers Hope Tax Plan Goes Flat in Beverage World.

Massachusetts Approves Strong Calorie Labeling Measure for Major Chain Restaurants

The Massachusetts Public Health Council approved rules requiring major chain restaurants to provide calorie information for the food that they sell.

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Soda Tax Weighed to Pay for Health Care

US Senate leaders are considering new federal taxes on soda and other sugary drinks to help pay for an overhaul of the nation’s health-care system. The Center for Science in the Public Interest, a Washington-based watchdog group that pressures food companies to make healthier products, plans to propose a federal excise tax on soda, certain fruit drinks, energy drinks, sports drinks and ready-to-drink teas. It would not include most diet beverages. Excise taxes are levied on goods and manufacturers typically pass them on to consumers.

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Lawmakers to Introduce Federal Menu-Labeling Bill

Eating out would be a whole lot easier for nutrition-conscious customers in chain restaurants, if legislation introduced today by Senator Tom Harkin (D-IA) and Representative Rosa DeLauro (D-CT) becomes law. The Menu Education and Labeling (MEAL) Act would require fast-food and other chain restaurants to post calories on menu boards and food display tags and calories, saturated plus trans fat, carbohydrates, and sodium on printed menus.

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Disney’s Brand Spreads to Healthy Foods.

Disney’s practice of licensing its characters for placement on children’s food products is not new, but its strategy is. Whereas cereal boxes and fast-food bags used to be prime real estate for company-to-kid marketing, alarming rates of childhood obesity caused Disney to think twice about aligning its name with sugary or fatty foods. So over the past few years, Disney has gradually distanced itself from junk food. It ended its McDonald’s Happy Meal contract in 2006 and has been expanding its association with healthier foods since then. The result: an abundance of Disney-branded healthy stuff, including fruits, vegetables and dairy products. How about a Hannah Montana Banana?

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How about a 2,000-Calorie Snack?

As if the obesity epidemic needed a stimulus package, Cold Stone Creamery, started selling a 1,920-calorie deposit of chocolate ice cream, milk, and fudge syrup into the bellies of those willing to pay $5.50 or more. To withdraw that from your daily calorie bank, you’d have to spend more than four hours on the step machine or nearly seven hours doing water aerobics.Or most people will need to avoid eating for an entire 24 hours to compensate for such a colorie bomb.

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Children who view adult-targeted TV may become sexually active earlier in life

Early onset of sexual activity among teens may relate to the amount of adult content children were exposed to during their childhood, according to a new study released by Children’s Hospital Boston.

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General Mills Recruited 900 Blogges

General Mills has via MyBlogSpark recruited more than 900 bloggers – over 80 percent are moms. This is an important audience to General Mills and they plan to feed them free products and enable them to run giveaways for their audiences.

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