PepsiCo points out on its website that “we can play an important role in helping kids lead healthier lives by offering healthy product choices in schools.” The company highlights what it considers its healthier products within various food categories through a “Smart Spot” marketing campaign that features green symbols on packaging. Such moves by the food industry may seem to be a step in the right direction, but ultimately makers of popular junk foods have an obligation to stockholders to encourage kids to eat more’”not less’”of the unhealthy foods that fuel their profits.