The U.S. Department of Health and Human Services, the Advertising Council, the National Basketball Association (NBA), and the Boys and Girls Club of American have partnered to launch a video contest that promotes healthy lifestyles among young adults.
YouTube Wellness Campaign
Sep 16
Take A Child Outside Week is a program designed to help break down obstacles that keep children from discovering the natural world. This program has been initiated by the North Carolina Museum of Natural Sciences and PA is second to the focus on the natural world.
The Missouri Department of Natural Resources has partnered with several local organizations to sponsor Take a Child Outside Week (September 24-30). It’s part of an international campaign that encourages children and parents to engage in outdoor activities.
Nøje planlagte mysterier, hvor brugerne skal finde mordere og tabte identiteter, vinder frem. Microsoft, McDonald’s og svensk TV har gjort det. Danmarks Radio er også begyndt at eksperimentere med den alternative reklameform.
Byens Bedste BySport 2008
Sep 16
Nominering af Byens Bedste BySport 2008. Hvad enten man er til kajakpolo, akrobatiske manøvrer på et wakeboard eller bare til en god omgang fodbold, så har københavnerne alle muligheder for at kombinere motion og sjov. I de seneste år har bysporten i København bevæget sig mere mod det våde element, men hvor finder man egentlig den sjoveste sport henne?
100.000 skolebørn fordelt på 946 skoler landet over vil mandag den 22. september stå klar til at give den sunde livsstil ekstra opmærksomhed. Da lyder startskuddet nemlig for ‘Aktiv Rundt i Danmark’ – den landsdækkende motions- og kostskampagne, som i løbet af 4 år er vokset til en af Danmarks største motionskampagner for skolebørn.
30 men with low-risk prostate cancer underwent three months of lifestyle changes. Blood levels of the enzyme telomerase rose 29 p% after three months. This is the first study showing that anything can increase telomerase. If it was a new drug that had been shown to do this, it would be a billion-dollar drug. But this is something that people can do for free.
Menus and advertising affect our emotions, and if we understand those emotions, we make better food choices, according to a new study in the Journal of Consumer Research.
F&V and fish in trouble
Sep 16
Researchers at FDA analyzed Import Refusal Reports for food shipments refused entry into U.S. commerce between 1998 and 2004. Adulteration violations were examined closely, particularly those linked to pathogen contamination. The top trouble makers interms of improper sanitation were: 1. Vegetables and vegetable products (21% of total violations). 2. Fishery and seafood products (20 %); and 3. Fruits and fruit products (12 percent).
This study is based on 2,224 children aged six to 12 years from 16 randomly-selected primary schools in New South Wales, Australia. 34% of children in low SES areas were overweight or obese, compared with 22% in high socioeconomic areas. Between 1985 and 1995 childhood overweight doubled and obesity tripled in Australia.